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City of Peoria Launches: ‘Slow Down, Look Around’ Campaign 

Public safety message urges drivers, bicyclists, and pedestrians to be on the lookout for one another this spring/summer 

School is nearly out for the summer – that means more parents and kids will be out and about on our roads walking, playing, and bicycling. As a reminder, the city of Peoria is urging drivers and pedestrians to be responsible and be on the lookout for one another.

Startling Stats 
In Peoria in 2020 alone, 48 pedestrians and 25 bicyclists were involved in crashes  involving motor vehicles. That’s an average of more than one accident per week according to the City’s recorded crash reports. Here at the beginning of 2021, there are already reports of 11 pedestrians and seven bicyclists being struck. 

The concern for safety is so great, that the push to, ‘Slow Down, Look Around,’ is now a Peoria Public Works public safety campaign geared toward encouraging everyone to share the road and extend some common courtesies to avoid accidents. 

  • Reminders for Motorists:
    Taking the extra time to drive safely is your most important responsibility.  Speeding, failing to yield, and running red lights or STOP signs are some of the most common errors drivers make. Drivers are reminded to turn on vehicle headlights at dusk and be vigilant in looking out for cyclists and pedestrians at all times of the day. 
  • Reminders for Pedestrians:
    Be vigilant in your own safety. You should use signaled crosswalks when possible and practice extreme caution when crossing at intersections without signals. Look both ways before crossing the street and never run between cars into the street. Be visible – walking/jogging outdoors at dusk or at night can be dangerous without bright and reflective clothing. 
  • Reminders for Bicyclists:
    If you can’t see them, they can’t see you – be visible. Bicyclists should wear bright and reflective clothing. You should use bike lanes and sharrows when possible, or ride with the flow of traffic, on the right, and in a straight line – not in and out of parked cars on the side of the street. Slow down and check for oncoming traffic before entering any street or intersection. 

Many of the crashes involving pedestrians and bicyclists each month could have been prevented by exercising caution and keeping an eye out for each other. The aim is to make our streets safer for users of all ages and abilities, and that can only be done when more drivers, bicyclists and pedestrians share the road and respect others’ presence. 
“This message isn’t about blame, it’s about safety,” said Peoria Public Works Director, Rick Powers. “As we move to more complete streets models, we’re seeing improved safety conditions on these streets across all modes of transportation. But until we see more complete streets, everyone needs to practice vigilance and share the road as best they can.” 
Spread the Message: 
Download a campaign flyer to share with your neighbors at: peoriagov.org/public-works/slow-down-look-around/

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